Do Gender-Neutral Job Ads Promote Diversity? Experimental Evidence from Latin America’s Tech Sector

Gendered-grammar languages like Spanish are spoken by 39% of the world’s population. In a field experiment in partnership with a Spanish-speaking online platform for technology positions, ads randomly selected to use gender-neutral language receive a larger share of female applicants for non-remote positions in fields where female participation is not too low, and similar numbers otherwise. In a separate survey experiment, gender-neutral language in ads increases interest and beliefs about the suitability for the position and the advertiser’s culture of inclusion, with effects that are similar in magnitude to stating the job is remote and larger than explicit diversity statements.